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![]() ![]() 1.2.3 Challengers are all about teaching and they look to make solutions obvious for their customers.1.2.2 The sales reps that are closing deals are “challengers”.1.2.1 In order to be an effective seller, you need to personalize the product and engage your customer.1 Book Summary - The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon and Brent Adamson.
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